✦ Strategy · Systems · Websites · Funnels · AI · Marketing
I build the business behind the business.
The page, the funnel, the CRM, the automations, the content, the AI, and the client experience... designed to work together, so your business finally runs like one.
I'm not just a web designer, a funnel builder, an AI consultant, or an ops person. I'm a business infrastructure strategist for founders whose marketing, tech, content, and systems have grown too scattered to scale.
The through-line
You don't need another tool. You need the whole thing to work together.
Most founders end up holding scattered pieces. A half-built funnel. A CRM nobody set up right. A folder of content ideas you'll never use. Three platforms that don't talk to each other. I connect it into one streamlined, revenue-supporting system: a clear offer, a website that sells, follow-up that actually follows up, automations that buy back your time, content that builds your authority, and a client experience that feels polished from the first click to the final handoff.
Built for service founders, experts, coaches, consultants, agencies, local businesses, and growing teams.
Build the foundation
Websites & Pages
Sites that make you easy to understand, trust, and buy from.
- Redesign an ugly or outdated website, full site or just the homepage
- Build a custom website from scratch (WordPress / Divi, Squarespace, Wix, Shopify, GoHighLevel)
- Figma-to-live-site conversion
- Landing pages, sales pages, opt-in, thank-you, checkout, and client resource pages
- Blog setup, templates, and clean content layouts
- Booking and scheduling pages, added or fixed
- Mobile-fix a site that looks broken on phones
CRM, Booking & Automation
The operational backbone that keeps nothing falling through.
- Full GoHighLevel build and subaccount setup
- Untangle and fix a CRM you already have but can't figure out
- Pipelines, forms, surveys, popups, calendars, and service menus
- Automated SMS and email confirmations and reminders
- Follow-up automations so leads stop slipping through
- Conditional and branching logic for the right action, every time
- Zapier and cross-tool integrations
E-commerce, Memberships & Platforms
Get paid cleanly, and sell what you've built.
- Online store setup
- Stripe and payment processing setup
- Build and launch full memberships, end to end (tiers, content, member area, checkout)
- Build and launch online courses
- Course and membership platform setup (Kajabi, Teachable, and similar)
- Membership and checkout systems
Tech Rescue & Migrations
For when you're drowning in tech and need someone who actually knows what they're doing.
- Google Workspace and domain migrations done cleanly (MX, SPF, DKIM, primary-domain flips) with zero downtime and zero data loss
- Email deliverability fixes and domain warming
- Lead-gen and prospecting systems, qualification frameworks, and trackers
- General "please just fix this" rescue work
Capture & convert
Funnels, Email & Journeys
The behind-the-scenes paths that turn interest into action.
- Simple funnels (opt-in to thank-you to email)
- Lead magnets, quizzes, and registration pages
- Webinar funnels, summit funnels, and checkout flows
- Nurture, sales, welcome, and onboarding sequences
- Re-engagement, win-back, and reactivation campaigns
- Abandoned-checkout follow-up
- Email segmented by persona, personality type, and pain point
- Full customer-journey mapping, first touch to delivery
Copywriting & Sales Assets
Words that do the selling so you don't have to.
- Website copy (hero, about, services)
- Sales pages, offer and service descriptions
- About pages and bios
- Sales call scripts, objection handlers, and anticipators
- Proposals, scopes of work, and offer structuring
- Pipeline and sales frameworks
Paid Ads & Tracking
Spend that's measured, not guessed.
- Meta (Facebook and Instagram) ads setup and management
- Ad creative and ad copy
- Pixel and conversion tracking setup
- Analytics setup and reporting (GA4, dashboards)
Local Visibility & SEO
Get found by the people already looking for you.
- Google Business Profile setup and optimization
- Review-request automation and reputation setup
- Local SEO basics and keyword research
- Standalone SEO and AIEO optimization on existing pages
- LinkedIn and personal profile optimization
Build authority
Content, Blog & Social
Your expertise, turned into assets that work while you lead.
- Blog posts, SEO and AI-search optimized
- Social posts and captions, per post or batched
- Carousels, reel and video scripts plus storyboards
- Content calendars
- One interview, video, or blog turned into a full content suite
- A full month of posts, batched
- Content pillars, strategy, and repurposing systems
- Signature frameworks developed from your body of work
Podcast, Audio & Video
Sound and motion, produced and polished.
- Podcast episode editing
- Show notes and episode descriptions
- Audiograms and short audio clips
- Full podcast setup and launch (cover art, hosting, feed, distribution)
- Short-form video and reel editing
- Captions and subtitles
Design, Branding & Templates
Beautiful, on-brand, and built to reuse.
- Presentations and slide decks (sales, pitch, masterclass, keynote)
- Canva templates (social, carousel, story)
- Branded graphics and quote graphics
- Reusable Canva template kits for a team
- Lead magnets and freebies (PDF, guide, checklist)
- Sell sheets and one-pagers
- Branded AI images (Midjourney)
- AI twin / avatar imagery, AI brand photos, and headshots
- Logo and light brand identity refresh
Launches, Webinars & Summits
Hundreds of events produced. I know how every moving piece fits.
- Full virtual summit production: strategy, tech, registration funnels, speaker coordination, promo, follow-up
- Host and run webinars, masterclasses, and live trainings
- Webinar, masterclass, and live training tech setup
- Speaker briefs, confirmation sheets, and event docs
- Registration funnels plus reminder sequences
- Affiliate assets and resources
- Replay pages, sales pages, and checkout flows
- Email calendars and post-event content repurposing
Artificial intelligence
AI Strategy & Custom Builds
AI connected to real workflows, not AI for the sake of it.
- Paid AI audits: where AI can save time, improve delivery, and cut repetitive work
- Custom AI assistants and autonomous systems, including lead finding and qualifying
- Custom Claude Projects and GPTs tuned to your exact voice and rules
- AI chatbots and a voice AI receptionist
- An AI assistant trained on your own content
- Content engines, AI-assisted SOPs, and prompt libraries
- Tool-stack guidance and AI tools training for you or your team
Custom Apps, Dashboards & Software
Real, deployed software. This is where the proof lives.
- Full web apps on a real stack: live databases, secure logins, multi-user dashboards
- Custom trackers, command centers, and internal tools shaped around how you actually work
- White-label SaaS-style platforms and subaccount systems
- Client-facing portals and dashboards
- Membership and checkout systems
Systems & strategy
Business & Offer Strategy
Before we build anything, we look at the actual business.
- Clarify offers, pricing structure, and positioning
- Map the customer journey and sales paths
- Package and structure services
- Plan the tech stack
- Build a practical roadmap for what to build first
Operations, SOPs & Project Systems
Turn repeated chaos into repeatable process.
- Project management setup (ClickUp, Asana, Monday, Notion, Airtable)
- SOPs and documentation of messy processes
- Process maps, timelines, and accountability structures
- Status dashboards and internal task flows
- Team handoff processes and templates
- Google Sheets dashboards and trackers
Brand Strategy & Documentation
A brand that's clear on the inside, not just pretty on the outside.
- Brand voice guides
- Core strategy docs: UVP, POV, target persona, content pillars, competitive analysis
- Ideal client profiles
- Messaging and positioning audits and fixes
- Full brand documentation hubs (tabbed, interactive references)
- Full brand presence audit and enhancement across website, social, email, and visuals
Client Experience & Delivery
Organized from the first inquiry to the final handoff.
- Intake forms and onboarding sequences
- Welcome guides and client portals
- Project timelines, milestone check-ins, and feedback forms
- Communication templates
- Delivery workflows and offboarding systems
- Training docs and client education
✦ The tools
I recommend platforms intentionally, never for the sake of it.
I'm highly comfortable across most platforms. I won't push you toward a tool because it's the one I always use. I recommend based on your actual business needs and the stack you already have. This list includes but is not limited to:
WordPress, Squarespace, Wix, Shopify, GoHighLevel
GoHighLevel, ActiveCampaign, Kit, Constant Contact, HubSpot, Mailchimp
GoHighLevel, Zapier, Make, n8n, native automations
ClickUp, Asana, Monday, Notion, Airtable
Claude (Chat, Code, Projects), ChatGPT, Gemini, custom GPTs, Perplexity, Midjourney, Higgsfield, Ideogram, ElevenLabs, HeyGen, Runway
Stripe, Kajabi, Teachable, Meta Ads, GA4, pixel tracking
Don't see your tool here? There's a good chance I already know it. And if I don't, I'll learn it fast to support whatever your business needs.
Your page, funnel, CRM, automations, content, AI, and onboarding shouldn't be disconnected pieces. When they work together, your business becomes easier to run, easier to sell, easier to explain, easier to scale, and easier to trust.
Ready to make your business feel lighter, clearer, and more powerful?
Book a strategy call and we'll map what's working, what's missing, and the infrastructure that would create the most relief and momentum first.
No pressure. No tech overwhelm. Just a clear look at what your business actually needs next.
With love, Ashley 🥺
The Fempowered Professional